Creating Clear E-content

Open registration. Join anytime. $275 CAD

Online e-content, whether for websites, social media or electronic communications (emails, texts), is now part of our daily communications. We need to adapt our writing style to these platforms and their users. Plain language puts readers first and online readers have specific characteristics. Knowing how to write clear, concise, effective online content for readers and platforms will help you connect effectively. Integrating plain language practices into your online content development is important to succeed. It's all about online conversations.

Clear Digital Design

Course March 4, 2024  $275 CAD

Goals: This course will expand your knowledge in plain language and digital design and increase your skills in using and applying digital design practices. Once you have completed it, you will be able to: 

·      identify the audience and purpose of your digital communication;

·      objectively assess digital design;

·      advise on or apply your skills to improve digital design; and

·      work with web designers to make online content more accessible.

Course Profile :

Communication is in plain language when language, structure, and design work in harmony to help the reader find what they need, understand it, and use it. And these days, much of our communication takes place online. This course will help plain language practitioners, editors and members of design teams broaden their understanding of the design challenges of the online environment and how to overcome them by applying design thinking. You’ll gain the tools you need to not only work on the text of plain language communication, but critically analyse and give advice on digital design, and work with web designers to ensure that users get the best digital experience. 


Annie Burger and Liezl van Zyl