Professional Development

Connecting with Citizens and other Stakeholders

Registration is flexible starting from Sept 19, 2024

Instructor: Nicole Watkins Campbell

$299.00 CAD

 

Watch interview on PLA Youtube.

 

Description

Citizens’ trust in their governments is disappearing. It’s happening around the world for many different reasons. But written government communication shows that governments have forgotten how to communicate with citizens. 

Plain language can help governments rebuild the relationship. The Government of Canada, for example, actually has a plain language policy for its public communication. Other governments are also working to use plain language in more communication.

This course will help municipal, provincial, and federal workers improve their writing or editing for the public and other stakeholders. It will also be useful to writers or editors who offer services to government clients. 

Learning goals

You will learn to:

·      identify your purpose in writing 
·      understand your audiences’ motivations and needs
·      use 10 writing tactics to make your writing more engaging
·      test whether your documents are working for readers

Topics

1. Write for excellent public service, and your career
2. Know your readers and your purpose
3. Help your reader find their way
4. Make it easy using style and language
5. Make sure it's clear: final project

Workload:

• 6 exercises and a final project
• About 10 hours of reading and work (I haven’t tested this number, of course)